Building a global financial education programme for Visa

How do you turn Visa’s disparate financial inclusion initiatives into a global creative platform that unifies global markets, drives measurable impact and sets new standards for the payments industry?

The Project

  • Create measurable impact on financial education across Europe

  • Markets have different needs and maturities depending on socioeconomic contexts

  • Create impact by tackling financial inclusion, not just education alone

  • A creative platform and industry pledge to impact 20m people globally with financial education activated through global partnerships with FIFA, Marvel, public sector and grass roots bodies across Europe.

Concept
Industry pledge
Impact reporting
Thought leadership
OOH
Engaging global markets
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  • Measuring impact

  • Thought leadership

  • Community impact

  • Global market engagement

  • OOH

  • Industry pledge

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Changing perception through football for Marks & Spencer