Building a brand architecture and launching a new category in SIM technology for CSL.
80% of UK businesses are reliant on critical connectivity. How do you launch a patented new SIM product with the capacity to save lives in a market fatigued by false claims? And how do you build it credibly for a business known for selling alarm system hardware?
The Project
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Bring the first SIM product to market that automatically switches core to reduce downtime to 0.01%
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CTOs are fatigued by product claims about 99% uptime. They don’t want to think about connectivity unless its broken.
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Giving you the confidence to forget about connectivity. So you can focus on driving your business forward
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A creative platform activated through a thought leadership, a key note at Mobile World Congress, PR and OOH
