Making sustainability tangible for Sage.
How do you build a credible and ownable sustainability platform for a FTSE 100 software business to engage investors, employees and customers?
The Project
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Make Sage’s complex and highly technical sustainability strategy clear and compelling for customers, investors, employes and policy makers
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Sage’s customers are SMEs (small-medium enterprises) - too small to have sustainability resources and ignored by policy makers. But they make up 90% of employed people in the UK.
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Sage’s sustainability power is in its footprint. Leverage relationships to advocate for and educate SMEs to create exponential impact
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The Multiplier Effect.
A creative platform focused on the exponential impact of unlocking sustainability for SMEs. Activated through multi-media content, a launch event, PR and a sustainability report